Similar to several other industries, it was difficult for marketing in 2020 as there was almost a 5% decline in advertising spend compared to the 6.3% growth in 2019. But as companies realize how valuable advertising is, we’ve also got ways your marketing agency can grow in 2021.
Below are six things you can practice to increase your income and attain your 2021 goals.
- Protect your current clients by communicating
Contact all the clients you have and inform them that you want to begin this year very strong. Reach out to them every week, telling them that you’re always there for them. With communication, you’ll understand the feelings of your clients. This assists you in either cross-selling or upselling anytime things are going smoothly, or solve an issue if things aren’t going well.
If you’re able to do a video call, that would be best. Human brains are made to give a better response to faces than any other thing, so you’ll have more impact if you do a face to face call.
- Offer solution
Discover if things are functioning and check if you can improve. If a product is not working, love to any other one. Add SEO. Add a CRM. Rather than going deeper into your niche products, try expanding to other things capable of providing solutions, and that’ll bell retain your clients.
- Request referrals
Ask your clients, friends, and family to refer a couple of businesses to you. The thing is that business owners know each other, and even if they’re not interested in your services, they’ll direct you to someone else.
- Contact family and friends
Several individuals are not willing to offer their services to friends and family, but if you do it with humility and sincerity, you’ll do it right. Be straightforward with them and get set to provide them something substantial — a plan or package that you’re sure will help their company.
Tell them you’ll just do an audit of what they are doing when it comes to marketing. When you audit, you’ll get the chance of showing them your knowledge and what they are not doing right. Term it “practicing” or offering them an action plan, that’s all.
- Go to Home Depot or Lowe’s
Head over to your local hardware stores such as Home Depot or Lowe’s one early morning, then park your car and sit right in it. Create a list of the businesses that you see their touch visit that store: roofers, plumbers, HVACs, and so on.
As soon as you reach your office, develop workflows in your CRM to contact these companies. Reach out to them and invite them to dinner or lunch. Get about 200 CEOs in your database, then create relationships with them.
The clients are your friends and neighbors, and they’re likely going to stay with you for a long time, so they are of great value to your agency if you’re able to get them.
This act is an excellent way of building on your efforts on retention and maximizing your income without looking for new clients. If you make your clients happy, it will be easier for you to cross-sell than to another service; it should just be sensible.
Reach out to your clients and request their growth goals. Create a marketing plan that’ll assist them in attaining those goals, then pitch it to them.