Let’s dive into the social media trends that are to be expected in 2021.
- The need for social media teams
Social media teams are becoming a vital part of their organizations amidst the COVID-19. They are mainly in demand both for social customer care and to communicate through varying uncertain situations. Over the past few months, social media burnout has been a hot topic of many social pros podcasts.
According to Sprout Social, the pandemic has made them work harder for 88% of people, and about half of them lack adequate resources for managing their mental health.
- Subscription-Based Communities Will Grow
The year 2020 saw a robust move to direct-to-consumer space, both in terms of content and eCommerce. Many businesses suffer an outreach problem because of the lack of resources. In 2021, the trends will change, and brands will turn to paid subscriptions giving their subscribers exclusive access to specific content and products. This will help the smart businesses to grow advocacy and word-of-mouth among the potential customers, who can pay a monthly fee to enjoy the exclusive offers.
- Growing trust through humanizing
For a long time, people have been talking about demolition of the trust in brands, but in 2020, this was the biggest issue that brands had to face. People want safety while purchasing services and products. This trust can be built by using the humanizing approach.
People want to feel good by talking to some ‘real human’ to discuss their concerns about the brand, not just the ‘robotic answers’. It’s s high time for brands to enrich the content not only in production value but also in term of human connection. Although it is hard, it is the right thing that must be done now.
- The emergence of Private Platforms and Groups
With the emergence of private groups and platforms, people tend to join them to customize their experiences. The number of Facebook groups and Instagram (particularly threads and stories) usage is at its rise. Many people are moving towards private platforms for networking, education and entertainment.
- Paying Attention to The Social Equality
According to Getty Images’ new research, about 80% of people feel that merely making people from various backgrounds and ethnicities a part of advertisement would not be enough to capture the real cultures and lifestyles of people.
Starting from May to June, a 200% increase in searches of diverse images and a 500% increase in image search relevant to equality and unity was observed. These trends are believed to be influenced by anti-racism protests.
- Influencers are becoming vital both in B2B and B2C
The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report from CMI/Marketing Prof’s states that 89% of B2B marketers use social media for content distribution. In comparison, only 24% of them use Influencer or media relations.
Social media is largely influencing businesses, and both B2B and B2C brands will have to invest in collaboration with the entities their customer’s trust. This will help both the micro and macro-influencers to reach a larger audience.
- Reliability of user-generated content
Use of user-generated content is the best tactic in social media marketing. Customers primarily trust this type of content. Testimonials or user-generated contents largely influence the buying decisions of people. In, 2021, the user-generated content will rise enormously through different social media platforms such as Facebook, Instagram and TikTok.
- Social Media Is a Crucial Part of Every Job!
Social media has become more critical than it used to be over the past decade. According to a study, 45% of consumers tend to buy more likely if they see a post from a brand’s employee about the product or services.
Employees need to have a strong social media presence, empower the businesses through lead generation or sales services, etc. Business needs to rule out the strategies and policies that must be followed by the employees to present a better image of the brand to the target audience.