As the world moves towards ‘new normal’ in 2021 due to COVID-19, new real estate agents will face new challenges and difficulties. While a few things continue to stay the same as before, others changed to oblige social isolation.
In this article, we’ve compiled a few tips that can help new real estate agents to embark new careers and become successful in 2021.
- Developing a personal brand
Some of the primary steps to embark on a successful career for a real estate agent are to:
- Define their brand.
- Define the target market
- Define the target audience
New real estate agents need to employ unique approaches to stand out among the dense crowd. Firstly, select a niche and check out the trends prevailing in the market. You can use Google Analytics, Quora, or different social media platforms to know people’s interest and queries regarding your brand.
- Design a Business plan
For a business, to be successful, creating business plant is the most crucial and primary requirement. To establish your real estate business in 2021, creating a business plan is the first step. A business outline helps you foresee all the opportunities and risks you might have to encounter and ultimately help you devise strategies that will guide you to get through. Set a budget for all the necessities, including marketing and technology. As a new agent, you’ll have to wait a few months to start earning, therefore, make sure you’ve enough savings to keep going.
- Focus on social media marketing
As due to pandemic, people are mostly staying at home while working online. Therefore, real estate agents can entirely use this opportunity to market their brands in many innovative ways. SEO is the best way to draw in new customers. Search engine optimisation can be performed by keyword research using Google analytics tools and various other software and websites. Adding low competition and traffic-driving keywords can be the best strategy to get ranked on search engines. Keep your potential customers updated about the market trends and available properties through bog posts. Add links to the available properties in your posts so that users can approach their interested item with a single click. Share information that is useful to both the sellers and buyers.
- Optimise your social media profiles
Optimise your social media profiles, giving them a proficient and professional look. People often check the social media presence of the professionals they’re going to work with, to discover more about them. The smart way to avoid any confusion is to have separate social media profiles for business and social use. Be confident about your brand, and don’t be shy to wear it in the form of clothing stationery or any other thing that might sound fascinating. Be interactive and easy to approach to build strong connections with prospective clients.
- Use captivating Infographics
The rise in COVID-19 has made it almost impossible for both the sellers and buyers to meet in person and visit the property of their interset. So, the best solution to this is moving towards the ‘professional imagery’. As a new agent, you can learn photography or hire a professional photographer if you’ve enough resources to capture photos and videos of the property, that can be used later to provide virtual tours to the buyers. Virtual tours can give the buyers an insight into the property of their interest. You can use drones to capture the full view of their surroundings so that people can have a real-time experience about the exact location and neighbourhood.
Live tours of new homes can be posted on various social media platforms, including Facebook and Instagram.
- Make the sphere of influence your focal point.
You can attract first clients from your sphere of influence that comprises your family, friends, colleagues and neighbours. Tell everybody about your new profession using traditional and modern marketing methods such as posting via online media, sending messages, emails, and emails. Sending your business card to people might be the right way of marketing. Urge individuals to reach you when they’ve to sell or buy something and as the client approaches, make sure to provide the best customer experiences. This will help you expand your sphere of influence as people mostly believe ‘word of mouth’.
- Follow a mentor
As a beginner in real estate business, you might have various questions and confusions. Therefore, there must be a mentor that can help you achieve your goals. A mentor might be a successful real estate professional, a broker in the office or successful real estate organisations.
- Get ready to Hustle
Real estate business seems attractive as it allows you to work flexibly with a fair amount of earning. However, to enjoy these benefits, you’ll have to wait, till your business flourishes. Being new in the real estate industry you’ll have to work day and night making yourself available as a and when needed. Being accessible would help you build a strong network that will take your business to new heights.
- Move forward fearlessly
Be fearless in adapting the ‘New normal’. Ensure meeting all the protocols while interacting with sellers and buyers. Use mask, hand sanitisers, and other cleaning materials. Smartly make everyone feel comfortable as the people are in massive tension due to this pandemic.
The year 2021 will offer enormous opportunities for connecting with potential clients, with ease in the pandemic. You’ve to master the ‘new normal’ to build your brand’s image. So, are you ready to kick this ample opportunity to be a real estate agent now?