Because of 2020’s events, more digital communication has been forced to happen, which has made social media take on more significance for marketers and consumers. Nevertheless, its usage has continued to evolve.
We are just at the beginning of the new year that we has been much anticipated. They’ve been rolling out vaccines, we are seeing positive changes in areas such as climate action and racial equality, and we can fairly say that most individuals have the cautious feeling of optimism for 2021.
Social Media Resurgence
Social media is a marketing discipline that had a prominent development in 2020. It’s quite understandable, as everyone in the world had no option than to stay physically apart. The gap was bridged by social media and it helped us to stay connected to friends, business, family, and the things we love.
New Rules of Social Media for Marketers
One of the most used platforms for social media management is Hootsuite, and it has just unveiled its yearly “Social Trends Report” for assisting marketers in plotting their 2021 course.
Below are a couple of the highlights for marketers to take note.
First Trend: The race to Return on Investment (ROI)
Social media has helped in bridging the gap to the new experience of customers.
About ¾ of marketers who took the survey used in making this report said that “increased acquisition of new customers” is the topmost result for 2021 social media strategies, boasting of a 58% yearly increase.
Second Trend: Silence is Golden
Several brands mistakenly tried to capitalize on the maximized activity on social media during the pandemic, totally not looking at the fact that individuals just want to stay connected with each other, not the brands.
Well, the. brands noticed the error they made quite early, then pulled back on the amount they spend to advertise, then redirected their attention to engagement and social customer care. This year, marketers will try their best to place the most value on content rather than engagement — your contents are still consumed by passive audiences.
Third Trend: Way More Than OK
On social media, the generation that digital marketers ignore books.
Typically, marketers have still targeted baby boomers and the repetitive use of traditional television advertising that’s still an effective way to reach them. Nevertheless, there’s been an increase of 66 points in baby boomers that discover new products and brands through social media in the last 4 years; and more than ¼ of baby boomers spend longer time on social media because of the pandemic.
Fourth Trend: Do I Know You?
Attempting identity engagement offers advanced marketers novel momentum.
Because of this pandemic, executives have been given revered social media appreciation that became their best bridge to connect with consumers after the collapse of several traditional strategies.
Fifth Trend: The Promise and Perils of Purpose
The beginning of bold brands is in the boardroom, not the social frontlines. Last year, marketers were under the pressure of publicly addressing matters that have never been focused on by their organizations. Brilliant CMOs will make use of the intelligence that their social media team gathered in 2021 in assisting the organization in adapting to more beliefs of buyers and create a new road to development that needs balancing the couple requests of creating a better world and a better business